"Nicki listens well, understands the problem and then
comes back with down to earth sensible plans..."
Dr Tony Berg, Managing Director, Realnet
Marketing Articles
These articles are written as practical guides for Veterinary Practice managers. They appear in the Veterinary Practice Managers Association (VPMA) magazine 'Veterinary Management for Today' on a regular basis.
All the articles make use of fictitious characters to illustrate the diversity of human nature and the complexities of dealing with it. They are, however, based on real people, both veterinary practice staff and pet owners, and upon genuine scenarios I've encountered in 30 years of experience in the field.
Meet, greet and eat your way to marketing the practice is about the importance of networking, promoting and building relationships with your local community and businesses, along with tips and experience-based advice.
read / download (1mb)
The fat, the fit and the fanciful looks into making the most of small marketing budgets by using current social and advertising issues to promote related veterinary services and products.
Given that most people treat their pets as they do their families, using current mass media topics to promote related pet health issues often helps to trigger a more informed response from owners.
read / download (1mb)
In the beginning... Creation then conception discusses the value of a corporate brand and how developing that brand within the practice may result in practical and cultural benefits for staff and clients.
read / download (1.5mb)
A picture is worth a thousand words identifies the importance of displays and merchandising and the impact of good promotional practice on pet owners. It explores the most effective means persuading clients to take your advice and buy from you rather than searching for information and veterinary solutions from another source.
read / download (1.3mb)
Getting Personal to KISS your practice better notes the common pitfalls in communicating with a varied clientele and offers practical solutions for effective promotions.
read / download (1.7mb)
All articles and characters are the copyright of N G Marketing Ltd and can be used only upon request.
© NG Marketing Ltd. 2008
