"I find our marketing meetings
creative, inspiring and enjoyable."
Pali Rao photographer
Vetoquinol : Marbocyl
To copy write and create a promotion for three direct mail shots covering three areas: veterinary dermatological, urinary tract and respiratory infections.
Marbocyl, a major player in the veterinary antibacterial market for over 10 years, had recently launched a palatable tablet presentation. A boost was needed to create awareness for all the licensed disease indications for this well-established, broad spectrum antibacterial, along with some new research data.
We emphasized the three core benefits – palatability, proof and performance – in which Marbocyl surpassed its competitors and tailored each one for individual mailers on respiratory, urinary tract and dermatological disease areas.
A response offer was created for each disease area which offered a valuable piece of equipment, (researched and negotiated by NGM) for the practice that placed an order or entered a prize draw, the answers being available in the text.
The mail shot boosted sales and raised awareness, thus reaching the key performance indicators (KPI's) at that time.
© NG Marketing Ltd. 2008