"Nicki looked at my business objectively and
helped me focus to move my business forward."
Androulla French, Managing Director, Alpha Facilities
Lifelearn Ltd
Lifelearn Ltd is a practice communications company providing educational and communications support for veterinary practices in the UK. Their core product areas are pet owner / client notes, educational reference CDs for veterinary staff on an extensive range of diseases; publications and distribution for DVDs and recognised courses for veterinary CPD.
The task was to optimise their sales and company profile in an increasingly competitive communications sector whilst taking into account both the changing face of the veterinary market and the corporate veterinary practice trend towards centralising buying and practice protocols.
We set about analysing the market and putting the different players and service offerings into perspective. We looked at each player in turn and researched exactly what their services offered and at what price.
Talking though each stage with our client to ensure we were all thinking along the same lines, we recommended a plan for the next two years that was achievable within their budgetary and manpower resources. Areas and clients were identified for business expansion with ideas for co-promotion and PR with key veterinary associations. To date our recommendations have proved fruitful and our advice effective.
© NG Marketing Ltd. 2008