“Nicki indepth knowledge of all aspects of the veterinary market make her an excellent partner for many projects - ie. from marketing, sales, training, working with KOLs and organisation of events etc.
Nicki quickly understands the brief - while offering practical and sometimes "off the wall" - but ultimately the right advice to achieve the given objectives.”

Sara Armitage, Sales Manager, Janssen Animal Health.

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Social Media Quick Check List

  • Is social media relevant and used by your market sector audience?
  • Develop a strategic and tactical plan.
  • Gain commitment from your management / company for sufficient financial and human resources.
  • You can't control all the activity within social media but you can control your response in terms of timing and message content.

 

If you want to profit from your social media program, you have to treat it as seriously as any other marketing element

 

 

 

 

More people browsing online. Tablets Rising

Connected consumers carry multiple devices: In addition to owning a PC or laptop, 43% own a smartphone and 16% own a tablet.

Among connected consumers who own tablets:  

  • 87% shopped via tablet during the 2011 holiday season
  • 50% use their device at least weekly to shop or browse for products online.
  • 49% expect to shop more on their tablet over the next year, whereas 20% plan to shop more in-store and 19% plan to shop more via smartphone.

Convenience and ease-of-use are key motivators for shopping via tablet

About the data: The Zmags study, in partnership with Equation Research, is based on a survey of 1,500 US adults who owned a computer, smartphone and/or tablet, conducted November 10-14, 2011.